As we discuss CX and ABM, which is targeting defined groups or personas, there must be a detailed plan in place before you start.
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Pay-Per-Click (PPC) or Sponsored Advertising Services via Google, Bing and Social Media Platforms like Facebook, Twitter and LinkedIn to generate more qualified leads. Pay-per-click advertising brings your customers to you in the most cost-effective way possible.
By targeting only the people looking for your specific products and services, Browserweb helps target visitors coming to your website to ensure they are the most likely to convert to customers.
While search engine optimization provides long-term results, an aggregated online marketing approach that includes a carefully managed PPC / Sponsored ad campaign can yield optimal results.
If you are looking for immediate results from your online marketing campaign, paid advertising should be included.
With a proven PPC strategy, we can help you benefit from targeted ads and keywords that produce a higher rate of return than virtually all other forms of marketing.
PPC Management is a skilled area. From landing page designs, calls to action, A/B testing, analytical review is a full agenda in itself. However, on top of that you’ve got to ensure your ads are targeting the right consumers. At Browserweb we know how to get clicks and convert visitors into leads and customers – with a cost per click that’s right on song. All plans have the following options as standard or as part of an upgrade to ensure you have a subscription model that fits your budget:
Strategic bid management
PPC account settings monitoring (eg. Geotargeting)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
Ecommerce PPC ROI reporting
Landing Page design & implementation
Monthly performance & analysis reporting
Initial campaign development & strategy
Advanced keyword research
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Knowing which keywords you wish to use for your ad campaign(s) is not the main concern. Every business has vanity keywords and key phrases which they wish to target. However, actually identifying which keywords which have the most potential to convert into leads and do so for an acceptable and affordable cost per click, is central to the success of the online marketing campaign.
Browserweb’s search engine marketing team, armed with the latest tools and years of industry experience, carefully construct a custom pay-per-click advertising campaign for each client project.
PPC Ad Copywriting
Though it may appear simple enough, writing effective PPC advertising text is its own art form. Browserweb’s search marketing team plan and test out ad copy variations that are designed to attract, pre-qualify, and draw users to your website.
Through effective calls to action coupled with compelling designs, remarketing ads remind site visitors to come back to your site later. An effective addition to any PPC management campaign, targeting options include showing remarketing ads to a visitor who viewed a key webpage or to a potential customer who left midway through the shopping cart process.
Remarketing PPC allows you to capture and convert the potential customers who would have otherwise been lost to competitors. It’s also a great tool after we conduct the pre-planning as it will help target specific users from the segmented audience.
Sales and Landing Page(s)
Your web site is your online sales team and advertisement.
If it’s incorrectly designed and that refers to layout, calls to actions and content, it can chase away potential customers, possibly never to be seen again. To prevent your brand and online advertising plaform – aka your website – from becoming an exit door, Browserweb will implement proven user-friendly design and lead-generating techniques to create landing pages that your visitors will find compelling and inviting.
During our extensive discovery and design process, we set specific goals for your landing pages. After the project and campaign is launched, we are able to track those goals, analyze the results, and tweak the campaign(s) as needed to improve conversion rates.
Signing up for a paid advertising platform is easy.
Making it work requires, time, money, patience, knowledge and to be brutally honest, it is art and science to make paid advertising realize your leads and sales goals. Without experience, careful planning, and perfect execution, the most well-intentioned sponsored advertising campaign will tumble into a rather time consuming and expensive mistake.
Browserweb’s certified search marketing team take the time to formulate winning strategies for your online campaigns and monitor the overall performance so that your budget can be maximized, and your money works as it was intended, to bring leads and qualified inquiries/sales.
Bid & Budget Management
Google Ads Grant for Non-Profits
The Google Ad Grants program provides eligible nonprofit organizations with up to $10,000 each month (or $329 per day) in free PPC advertising through its AdWords program. These PPC ads are intended to attract more visitors and donors to the nonprofit’s website.
It’s important to note that while Google Grants PPC operates similarly to regular ad programs, it is made specifically to help nonprofits extend their reach.
Did You Know?
Pre-planning is critical to correctly identifying and targeting your users and presenting a website design and content based on the data and metrics collected. Simply put, it focuses on user-centered design practices.
In practices. In our experience, for it to be a success, we require focus group style client participation, eg., work group(s) and council members providing input, data, information and feedback for the duration of the project. This can be achieved with our project management system, conferencing and more.