The only 1-to-1 100% cookie-free IP targeting solution. We view IP addresses differently than most. To us, an IP address is a way to connect businesses to their customers and prospects with a new approach to online advertising.
Cookieless Digital Advertising
IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online.
How It Works
IP Target Advertising Advantage
It works because with IP technology you benefit from heuristic information on the prospects based on their location. The applications for group focused marketing audiences are endless, and advertisers have developed new ways to use it for a broad range of audiences and industries.
Advertising at events, say a conference or trade show or directly in-house or in-business (residential or commercial office addresses) would be good examples of using this medium.
How We Launch a Campaign
1. You provide a list of names, addresses (for residential or commercial addresses) along with their zip codes and we run it through the IP mapping system and provide a match rate (typically around 50% of list size).
2. Locate the IPs, anonymize them to create a privacy shield.
3. Serve display or video banner ads online, using the modem/router/IP address as the entry point.
Browserweb will provide you with bespoke reporting about your campaign(s) and review traffic results with your business.
Your Direct Channel to Chosen Venues
This IP mapping technology is used for IP Targeting, but targets venues, not households.
How it Works
It starts by advertisers selecting locations where target populations gather, places like: college campuses, hotels, trade shows, conventions, airports and military bases. Then we map the IP addresses of these locations and serve targeted digital ads on websites prospects visit while at the chosen venue. This is achieved by analyzing billions of pieces of data (transit, transactional, and offline data) through the IP algorithm, which determines the IP addresses.
IP Targeted Businesses or Houses by zip codes.
A new way to advertise, send ads directly to your targets devices, laptops, phones instantly.
Ad Rates are served CPM model.
Assumes we have Ad creatives and landing page(s) supplied from other PPC Campaigns like Google or FB or directly from client.*
Per campaign (IP) setup fee: $495
Web Design Agency with an emphasis on Brand Success.
Create a new brand or invigorate an existing one. Browserweb works with clients to develop brand attributes, values, tone, key messages, voice and positioning. We research key target audiences, consumer behavior, competitor activity and emerging trends. Key deliverables can include logo(s), color palette, brand guidelines, and print collateral.
Media & Marketing
We craft integrated multi-channel digital campaigns comprising search engine marketing & optimization, email and display advertising. We favor performance based media placements, highly targeted/retargeted activity and work with a wide range of publishers and networks. We believe in targeting an audience rather than a channel or property, and that ongoing results should drive a never ending refinement of creative, message and placement.
Social & Content
Development of social media strategies for leveraging Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest and others. Services include community engagement, content planning, competitions & promotions, custom development and advertising campaigns. We believe social media activity needs to be driven by a clear purpose and expectation of a contribution to ROI.