Mark Burke’s background as a former Auditor with PWC for companies like Royal Bank of Scotland, Volvo Trucks, Local Scottish Government, Glasgow University, Dubai Petroleum and other corporations and institutions is a key reason why Browserweb is very analytical, methodical and disposed to pre-planning.
As part of “The Internal Audit”, we will perform the following;
Business Model Review
Budget + Forecasts (Goals)
Internal Audit Review Process
Consider the strengths, weaknesses, opportunities and threats for your company and / or your competitors.
Business Model Reviews
Gather the current overview of the business model.
Then use this when re-evaluating the businesses unique value proposition based your company’s activities and customer relationship.
Analyze your current website(s).
Learn about your current website visitors and users.
Collate historical data for planning (and predictive analysis).
Conduct user research, questionnaires and studies.
Develop user personas and memorialize that information and data.
Set tasks, goals and key timelines.
How better to learn about a business operation? Interviewing staff and stakeholders. This is critical and we’re great believers in the value of staff as pivotal to our success in implementing a sound digital strategy.
We need to gather a true understanding of your users personas, which will ultimately aid and benefit the primary goal eg. sales, conversion of website visitors into leads and then into buyers.
Providing an interactive, visual and content relevant website which strikes a chord with your visitors is the ultimate desire. With meticulous planning, we will have identified and targeted the visitors most likely to purchase what you are selling.
USER PERSONA COMPARISON
Knowing your target audience is key, and separating them into easily identifiable categories will allow you to achieve precision and efficiency in your marketing, business, and design decisions.
With our data and bench-marking we can reveal each persona’s unique needs and frustrations.
The setup fees listed cover the initial audit and setup of the project.
- Comprehensive Site Audit.
- Competitor Research.
- Website analysis.
- Analytical review.
- Discussion with client on findings.
- Implement agreed plan with client.
The Search Penguin
Social Media Management : Social Owl
Social Media Management is about Influencers + Brand Buzz
Social media users are the largest growing segment of the Internet. Browserweb knows exactly what it takes to create #conversations for your brand by reaching your audience with a systematic social media strategy.
Improve your Website Visibility
Soar up the Rankings.
Browserweb offers a subscription service for those customers looking for a regular service at a fixed price. Review our Subscription Plans below, they are the most flexible in the marketplace today.
SEO is the Anatomy of Web Design Success
Search Engine Optimization (SEO)
Millions of people make billions of searches on Google every day. As a business owner, your goal is to make sure your website shows up in Google’s natural search results, so that millions of searchers find you.
That’s called “search engine optimization” or “SEO” for short. Here’s why retaining Browserweb to assist you with SEO is the best decision you’ll be making.
Through a complex, dynamic, and ethical process, Browserweb, a digital media company, works to ensure your site earns high rankings in the search results, so that potential customers find you. By identifying your target audience, service area, and a focus for your web site, we weed out unwanted traffic and maximize your exposure to desired customers.
The main goal of the search engines like Google, Bing, AOL and Yahoo! is to present valuable information in such a way that it becomes easily accessible and, equally important, useful to all browsers searching on the internet. Google and the other search engines (Yahoo!,Bing, and others) go to great lengths to ensure the sites listed in their search results are useful and relevant to their users.
Here at Browserweb, our methodology and technology stack works in unison, hence we stay ahead of the internet marketing industry and meet the doctrines and many requirements laid down by search engines. At Browserweb, our process is always ethical, search engine friendly, and focused on your target audience.
Our goal is to take your budget, invest it wisely, and provide you with a return on investment that will make your business and brand grow substantially from these online efforts.
Search Engine Optimization:
“The SEO Penguin”
When you retain Browserweb, you’ll be receiving the expertise of an authority and top consulting agency to other SEO firms and valued clients nationwide. Furthermore, you’ll have access to industry-leading optimization processes, SEO products, and data analytics which show our results in an easy to view format. All plans have the following options as standard or as part of an upgrade to ensure you have a subscription model that fits your budget:
Our SEO Strategy and Process Includes:
Designing and developing faster, smaller pages that are designed to meet the modern requirements of the search engines.
Increases the likelihood of long-term placement in search engines.
Creates website pages that are accessible, usable, and uniform in all browsers.
Maximizes the number of search engines and directories your site is listed in.
Amplify the number of web pages listed in search engines.
Boost the number of pages people view when on your website.
Increase the number of links to your web site from industry-related web pages (e.g. specialized directories).
Improve the ranking of your web page listings on the search engine results pages.
Allows search engines to more easily crawl your web site.
The technical specifications:
Web server analysis & reporting
Predictive keyword analysis
Meta tags (Title & description)
Optimization of robots.txt & GoogleBot crawls
Creation & registrations of sitemap.xml
Google+ business profile setup/optimization
Mobile site optimization
Information architecture audit
Schema HTML tags
Quarterly web page freshness updates
Initial link analysis and disavow
Online project management schedule
Ongoing monthly keyword reporting
Ongoing monthly traffic & goal reporting
Google data highlights
Competitor intelligence report
Internal linking restructuring
Linkable content promotion
Google Analytics setup w/ conversion tracking
Google Analytics traffic analysis
Creation of Google Analytics custom dashboards
Not provided filter / Not provided analysis reporting
Local search optimization
Setup of website sitemap
Alternate text added to images
Link redirect audit
Custom 404 error page setup
Header Tags Optimized (Ex. H1’s)
Duplicate content analysis
Keyword rank checker
Website usability analysis
Universal SEO (Video, Maps, Images, News)
Outreach to online influences
Creation of text navigation (if possible)
Video and image xml sitemaps
Visitor experience analysis
Link baiting and content development
Website conversion analysis implementation
Google Plus Local, Google Search + Maps
If you are a local “bricks + mortar” location or even if you work from home, staking a claim to your business on Google is essential. Soaring mobile search emphasizes the importance of your business being listed on Google Plus Local, Maps and customizing your search appearance. Browserweb will ensure your business has a complete and full description of products, services, images, videos and social reviews.
Mobile search has reached the tipping point—the stage at which the majority of spend, organic traffic and paid clicks comes from smartphones and tablets rather than the traditional medium of desktop and laptop search. In 2018, Browserweb strongly recommends optimizing business website(s) for mobile as well as desktop.
Due to the rise in mobile search, Voice search and direct answers are also growing strongly, meaning content marketing and SEO should go together to make your site a source of authoritative information.
Voice Search (SIRI + NOW + Cortana)
Enough of the Jargon
We're here to connect the dots between your online website and your customers by providing improved organic visibility and customer engagement. This is achieved via intelligent planning and informative content.